Thursday, 24 January 2013


Apologies, the proposed story "Can You See Me?" is not ready to be posted. January 2013 for me, has been a challenge. The extremely cold weather threatened when the central heating packed up. The burst pipe filled my work/living space with cold water, saturating the walls and resulted in my hasty exit from a damp bedroom.

The weather was only one of the many things that has made january so far, a challenge. Everything that could go wrong, simply went wrong. It would have been very easy for me to throw my hands in the air and give up. I soldiered on, worked around the problems when I could. I had to, because I believe it is all worthwhile.

Still a work in progress, the website is up. A tentative step at a very difficult time, this one too, is worth all the trouble. 

Creators of music, practitioners of art and design are welcome to contribute posts, ideas, concepts together with samples of their work. I am looking for people who would like to showcase their work on the website. Music artists looking to post gig guides, interesting tour stories, a roadie corner and even groupie collectives. We are ruling nothing out.

E-mail: to get your work reviewed, to post or you want to showcase your work on our websites.

Prospective clients looking to launch or simply brand, first contact to we exist so you guys may keep creating, doing what you do best while we handle the rest. Heightening the profile of Independent Music Professionals, unsigned artists and creative entities all over the globe.

The entertainment landscape is shifting rapidly, the rules are rewriting themselves. Now is the time for music professionals to create their own path. Take your destiny in your hands, let us help get you there!

Peace out.

Visit another home away from home!

Thursday, 10 January 2013

Brand to stand out.

Music and entertainment artists must constantly evolve to stay in business. 

Today's music artists has to be more than a musician, singer or instrumentalist. Being any of those is now considered as just a job description. What makes today's artist stand out is the branding, i.e. the artist has to become a brand in his or her own right. This is what will give the artist an edge over his peers in what is now considered a very competitive and high risk endeavour. 

Getting the brand image to stand out, is almost more important than the product itself. So to be recognisable today, an artiste with a product such as digital downloads, CDs and Video not only has to merchandise items such as tee shirts, baseball caps etc., they will have to have a branded image. The artist has to become a brand in their own right.

The main essence of the brand will be unique to the artist themselves. Since the subject (the artist) is the brand, the factors to consider will be the image the person wants to project onto the world, what they believe, how they respond to situations, their likes, dislikes, mannerisms and even the walking style and affectations can be taken into consideration when deciding how to make the person into a brand. 

Once the brand is established, products apart from the sound, can be introduced into the marketplace so that people can identify the product with the artist and their values. To optimise the branded image and keep it unique, work on the things that set them apart from their peers. A visually appealing and unforgettable logo will be the ideal to identify a brand.

Creatively packaging all of these things will put them on the right track to becoming an acceptable and unique brand. 

When creating an effective logo, it is important to encompass the following:

1) An identity.

2) Reputation and what the artist stands for.

3) A decent website.

4) The experience.

So if you are a music and entertainment artist, these are the things you probably have to consider on your journey to become a brand in order to establish yourself.

Remember also to keep the vibes kicking.

Best Wishes,


Visit us at, still working for the Arts!

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